Solana Miami | Synchronized Visual Strategy
Multi-Day Production & Real-Time Delivery
PROJECT
Solana Miami was a high-intensity, three-day immersion into the world of Web3 and blockchain technology. For this project, I led a specialized team of four professionals, achieving total synchrony to cover multiple simultaneous activations.
The visual strategy was deeply rooted in the event’s vibrant blue branding, which we leveraged to amplify the brand identity across all platforms. Our goal was not just to document what happened, but to create a strategic asset library tailored to different audiences: from high-energy «vibes» for social media to specialized coverage for sponsors and logistics to ensure the success of future editions.
DETAILS
TEAM
• Lead Photographer: Luis Cano
• Agency: TAMZ
• Second Photographer: Sharon Ledezma
• Digital Tech: Laura Escudero
• Location: Miami, FL.
NOTES
The success of Solana Miami relied on the flawless synchrony of a specialized 4-person crew. Working alongside TAMZ Agency, I led the visual strategy, coordinating with Sharon as second photographer to ensure 360-degree coverage, while Laura managed the Digital Tech station. This structure allowed us to maintain a high-speed, real-time workflow, delivering retouched, commercial-grade content instantly for global social media impact. The project stands as a testament to our ability to scale production and manage complex team logistics without compromising on the cinematic quality and brand precision that high-stakes tech events demand.
