About Luis

Photographer, advertiser & designer

I have been a visual creative since 2010, blending my background in Advertising and Graphic Design with the art of high-end photography. My approach is simple: Esthetics meet Strategy. Based in Miami since 2015, I’ve dedicated my career to crafting intentional imagery for global brands, agencies, and elite events. From international Foodelia Awards in gastronomy to technical Digital Tech management on set, my work is defined by precision, storytelling, and a world-class commercial vision.

As the Co-Founder of LULAB, I don’t just capture moments—I engineer visual solutions that elevate brands from concept to final frame.

I am a commercial photographer and visual creator driven by a dual focus: technical precision and creative intention. With a background in Advertising and Graphic Design, I don’t just take pictures—I build visual assets that align with brand strategy. My approach combines a refined editorial aesthetic with the strategic insight needed to connect brands with their audience through authentic storytelling.

Born and raised in Colombia, I built my professional foundation before moving to Miami in 2015. This city redefined my career, pushing me into the high-stakes world of commercial photography. From capturing the energy of national conventions for Mastercard and UWE to the sophisticated minimalism of brands like Luca Faloni and Sakura, my work has evolved into a global language. My technical excellence has been recognized internationally by the Foodelia Gastronomic Awards, validating a career built on detail and quality.

As the Co-Founder of LULAB, I lead a creative agency designed to provide 360° visual solutions. However, my core strength lies in strategic collaboration—partnering with agencies, fellow photographers, and global brands to elevate their productions.

My role spans from initial conceptualization and creative direction to high-stakes technical execution. Whether I’m on set as a Lead Photographer, managing complex workflows as a Digital Tech, or providing specialized Post-Production and Drone Cinematography, I treat every project as a cinematic narrative. By blending my advertising background with world-class technical standards, I ensure that every story, product, or individual is portrayed with authenticity and an uncompromising level of quality.