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Professional corporate event photography for national conventions, summits, and large-scale productions.
Visual storytelling and branding photography for high-end jewelry and luxury craftsmanship.
Hospitality and lifestyle photography for premium restaurants and boutique hotels in Sunny Isles and Brickell.
Editorial fashion photography and celebrity portraiture for international magazines and lifestyle brands.
Luxury architectural and interior photography for hotels and high-end real estate in Florida.

About Luis

Photographer, advertiser & designer

Since 2010, I have blended Advertising and Design with high-end photography under one mantra: Aesthetics meet Strategy. Based in Miami since 2015, my work—recognized by the international Foodelia Awards—ranges from technical Digital Tech management for global agencies to cinematic Commercial Photography.

As the Co-Founder of LULAB, I don’t just capture images; I partner with brands and creators to engineer visual solutions that elevate every project from concept to final frame.

More about me

Culinary Stories

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Portraits & Personalities

Visual storytelling and branding photography for high-end jewelry and luxury craftsmanship.
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Professional advertising photography for global brands and commercial campaigns in Miami.

Product & E-commerce

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Events & Locations

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More than photography.

Strategy behind the image

A strong campaign doesn’t start with a camera.

It starts with an idea.

I combine advertising thinking with commercial photography to create images with intention, designed to communicate, not just look good.

Our process

01.

Idea & Concept

We define the foundation of the project: creative direction, visual language, and the intention behind every image.
Together, we shape how the story should look, feel, and communicate.

02.

Shooting & Production

Full coordination of the shoot: location, crew, lighting, direction, and technical execution.
A smooth and efficient production process focused on bringing the concept to life.

03.

Editing & Delivery

Careful selection, retouching, color, and final finishing.
Files are delivered optimized for campaigns, social media, print, and digital platforms, ready to use.

Initial meeting · creative proposal · pre-production · production · post-production · delivery

Retail architecture and commercial space photography for international luxury brands in Miami.

Foodelia awards

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Foodelia awards

Live entertainment and private concert photography for corporate sponsors and global artists.
Award-winning food and gastronomic photography recognized internationally for technical excellence.
High-end product photography specializing in luxury spirits and commercial beverage branding.
Creative beverage and liquid motion photography for international commercial brands.