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About Luis

Photographer, advertiser & designer

I’m a visual creative with over 15 years of experience, based in Miami and working internationally.
I’ve collaborated with brands like Hola MX, Univision, Bacardi, and artists across different countries and cities, specializing in advertising campaigns and product-driven imagery.

More about me

Culinary Stories

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Portraits & Personalities

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Product & E-commerce

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Events & Locations

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More than photography.

Strategy behind the image

A strong campaign doesn’t start with a camera.

It starts with an idea.

I combine advertising thinking with commercial photography to create images with intention, designed to communicate, not just look good.

Our process

01.

Idea & Concept

We define the foundation of the project: creative direction, visual language, and the intention behind every image.
Together, we shape how the story should look, feel, and communicate.

02.

Shooting & Production

Full coordination of the shoot: location, crew, lighting, direction, and technical execution.
A smooth and efficient production process focused on bringing the concept to life.

03.

Editing & Delivery

Careful selection, retouching, color, and final finishing.
Files are delivered optimized for campaigns, social media, print, and digital platforms, ready to use.

Initial meeting · creative proposal · pre-production · production · post-production · delivery

Foodelia awards

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Foodelia awards

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