Santa Teresa

I Wanna Rum

Rum isn’t just a drink, it’s a vibe, a verb, and a call to enjoy life exactly as you are.

Santa Teresa and Reslen Ideas brought this spirit to Miami International Airport through a vibrant pairing experience: four signature cocktails matched with four unique plates, all crafted to turn a travel layover into a moment worth savoring.
I was responsible for photography and retouching, capturing the energy, textures, and lifestyle essence behind the activation. The goal was to make each image feel fun, premium, and alive — inviting travelers to sip, chill, laugh, and RUM with us.

TEAM
• Photography & Retouch: Luis Cano
• Client: Bacardi
• Lead Agency: Reslen Ideas
• Creative Direction: Reslen Ideas
• Producer: Christian Reslen
• Graphic Design: Juan Caffieri

NOTES
Shot on location at MIA with agile setups to keep the experience flowing. Focus on natural ambience, bright color, and capturing the “Rum is a vibe” energy behind the concept.

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