Dewar’s | The Kingdom Cup

Luxury Scotch & Golf Activation

A three-day on-site production in South Carolina covering the prestigious Kingdom Cup. The project centered on the synergy between Dewar’s Aberfeldy Distillery and the world of high-end golf, specifically highlighting the launch of their exceptional 38-year blended malt whiskey.

Our creative objective was to document the seamless integration of the Dewar’s brand within the tournament’s atmosphere. We captured every angle of the experience—from the custom «bar cart» activation designed for player refreshment to the premium branding details—ensuring the visual narrative reflected the sophistication of this strategic partnership.

TEAM
Photography & Retouching: Luis Cano
Agency: Reslen Ideas
Production: 1on1
Client: Dewar’s
Location: Hilton Head, SC.

NOTES
Covering a multi-day tournament requires a balance between event documentary and commercial product photography. By leveraging the natural light of the course and focusing on the organic interactions at the activation points, we captured the «Kingdom Cup» spirit while maintaining Dewar’s high-standard brand guidelines.