Coup Champagne
Minimalist Product & Packaging Series
PROJECT
A specialized studio product session for Coup Champagne, designed to elevate the brand’s visual identity through high-contrast imagery. Executed on both deep black and clinical white backgrounds, the creative direction focused on the architectural silhouette of the bottle and the premium textures of its packaging. The goal was to create a «Hero» series that emphasizes the brand’s sophisticated aesthetic while ensuring the label and branding remained the focal point of every frame.
The visual narrative centers on the prestige associated with the product, leveraging precise rim lighting to define the bottle’s curves and implementing advanced retouching techniques to achieve a flawless, high-gloss finish. These assets were developed to function across both premium advertising and high-standard e-commerce platforms, maintaining a cohesive look that speaks to the luxury spirits market.
DETAILS
TEAM
• Photography & Retouching: Luis Cano
• Agency: TAMZ
• Client: Coup Champagne
• Location: Miami, FL.
NOTES
The technical execution involved managing the complex reflections inherent in glass and metallic packaging. My role as both photographer and retoucher allowed for a seamless workflow, where I could deploy specific lighting setups to isolate the brand’s logo and the bottle’s unique form. This project reflects a commitment to technical excellence, providing the client with clean, high-end assets that reinforce Coup Champagne’s position as a premium lifestyle choice.















